SB: I've always loved crafting and creating things with my hands. When Blake was teething, I wanted to make her a few teether clips but didn't know where to start. Knowing myself, if I bought a bunch of supplies, I would get addicted to creating new patterns with all the fun beads and I would continue to make more and more and obviously need to open an online shop. With the number of shops on the market, I was a bit intimidated to start something so I didn't. Fast forward to our second child. Sloane was teething and I flirted with the idea again to start something. I really wanted to keep my hands busy (as if kids aren't busy enough) so I just went for it and the rest is history.